Intentional Hospitality,
Rooted in Charleston

tree branch

Brand Assets

Beemok Hospitality Collection

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3. FONTS

PRIMARY FONT

A

Violet JW Serif

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

Sweet Sans Pro

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

1. LOGO

2. COLORS

PRIMARY COLORS

LIGHT CREAM

PMS 468C (25% T I N T )
C:1 M:4 Y:8 K:0
R:251 G:241 B:230
HEX #FAF2E8

HERITAGE GOLD

PMS 4006C
C:28 M:31 Y:58 K:1
R:187 G:165 B:122
HEX #BBA57A

DEEP EMERALD

PMS 4202C
C:75 M:51 Y:62 K:38
R:58 G:80 B:75
HEX #3A504B

SECONDARY COLORS

SOFT EMERALD

C:60 M:41 Y:48 K:11
R:107 G:124 B:120
HEX #6B7C78

BLACK

PMS 7533C
C:65 M:61 Y:74 K:69
R:45 G:42 B:31
HEX #2D2A1F

3. FONTS

PRIMARY FONT

A

Violet JW Serif

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

Sweet Sans Pro

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

The Charleston Place

$logo

3. FONTS

PRIMARY FONT

A

Chronicle Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

Brown Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

1. LOGO

2. COLORS

Charleston green

PMS: Black 3
CMYK: 73 61 69 71
RGB: 33 39 33
HEX: #212721

sage green

PMS: 2263
CMYK: 54 26 58 4
RGB: 128 154 123
HEX: #809A7B

spring green

PMS: 2261
CMYK: 45 14 52 0
RGB: 151 184 143
HEX: #97B88F

celadon

PMS: 559
CMYK: 30 8 26 0
RGB: 181 209 192
HEX: #B5D1C0

cream

PMS: 9043
CMYK: 69 61 50 32
RGB: 234 230 221
HEX: #EAE6DD

gold

PMS: 10355
CMYK: 36 45 73 10
RGB: 158 127 86
HEX: #9E7F56

3. FONTS

PRIMARY FONT

A

Chronicle Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

Brown Regular

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

The Cooper

logo

3. FONTS

PRIMARY FONT

A

Emilio

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

HK Grotesk

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

TERTIARY FONT

A

Fayetteville

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

1. LOGO

2. COLORS

Sand

PMS 7535 C
C25 M21 Y31 K0
R182 G176 B166
HEX: #B6B0A6

Soft Taupe

PMS 7527 C
C12 M10 Y14 K0
R214 G211 B210
HEX: #D6D3D2

Gardenia

PMS 9043 C
C5 M4 7 K0
R240 G238 B231
HEX: #F0EEE7

Cooper Blue

PMS 2158 U
C65 M37 Y24 K0
R96 G113 B138
HEX: #658DA8

Endless Brook

PMS 533 U
C83 M73 Y42 K32
R33 G43 B70
HEX: #374059

Dark Oak

PMS Black C
C69 M62 Y69 K70
R40 G40 B34
HEX: #282822

Spanish Moss

PMS 5507C
C29 M19 Y24 K0
R182 G189 B186
HEX: #ABB4B1

Jasmine Leaf

PMS 5545
C64 M43 Y53 K16
R97 G155 B108
HEX: #556C5F

Cobblestone Gray

R241 G241 B241
HEX: #F1F1F1 (web use only)

3. FONTS

PRIMARY FONT

A

Emilio

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

HK Grotesk

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

TERTIARY FONT

A

Fayetteville

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

THE RIVIERA THEATER

logo

3. FONTS

PRIMARY FONT

A

Contralto Small

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

PP Pier Sans

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

TERTIARY FONT

A

Palm Cany Drive

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

1. LOGO

2. COLORS

Black

PMS: BLACK 6 U
CMYK : 0/0/0/93
RGB: 53/53/53
HEX: 353535

GOLD

PMS: 618 U
CMYK : 23/19/76/1 6
RGB: 166/158/102
HEX: A69E66

Dark teal

PMS: 3292 U
CMYK : 100/13/50/44
RGB: 52/109/108
HEX: 346D6C

off white

PMS: WARM GRAY
CMYK : 0/0/5/5
RGB: 242/241/230
HEX: F2F1E6

white

CMYK : 0/0/0/0
RGB: 255/255/255
HEX: FFFFFF

3. FONTS

PRIMARY FONT

A

Contralto Small

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

PP Pier Sans

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

TERTIARY FONT

A

Palm Cany Drive

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SORELLE

logo

3. FONTS

PRIMARY FONT

A

Garda Nova 2

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

TT Norms Pro Exp

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

TERTIARY FONT

A

Recife

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

1. LOGO

2. COLORS

Charleston green

PMS 343 U
C82 M21 Y61 K53
R1 G46 B34
HEX #022E22

Burrata

PMS 9043 U
C6 M5 Y13 K0
R237 G234 B219
HEX #EEEADB

Pizelle

PMS 4023 U
C8 M23 Y64 K5
R235 G193 B125
HEX #EBC17D

GOLD FOIL

Great western foils
MR 1215

3. FONTS

PRIMARY FONT

A

Garda Nova 2

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

SECONDARY FONT

A

TT Norms Pro Exp

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

TERTIARY FONT

A

Palm Cany Drive

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvXxYyZz

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